CES 2020 shows us what the end of the consumer 3D printing hype cycle looks like
Is consumer 3D printing dead? Oliver Smith, our lead innovation consultant, makes the argument it was never alive to begin with. The entry-level 3D printer market is seeing continued growth, but this success has been, and continues to be, driven not by casual consumers as was predicted, but professionals, businesses and institutions. In this piece, we chart the history of the hype to discover how the Wall Streets and Wireds of the world got it wrong, how the early start-ups rode the wave and got it just right, and how we learnt that desktop printers belong in factories, studios and labs, not living rooms.